HORTGRO^SERVICES is the mouthpiece of the Industry, communicating with government authorities and other interest groups on behalf of several groupings in protecting producers' interests.

With offices in the picturesque Boland town Paarl, HORTGRO^SERVICES co-ordinates many activities for the common good of the Industry.

A Board, representing the producer associations and other stakeholders, guides and oversees the activities of HORTGRO^SERVICES to ensure maximum stakeholder input, co-operation and cost effective industry services and functions. The key factor in the industry is the grower, and HORTGRO^SERVICES and its substructures, together with other role players, execute the Industry Plan that will manage and influence the decisions and directives as identified by the respective producer associations.

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