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SUPPORTING THE HORTICULTURAL INDUSTRY

The operational industry services and functions of the Deciduous Fruit Producers’ Trust (DFPT), provided for a wide range of national industry organizations, have been transferred to a new service entity, HORTGRO^SERVICES.

HORTGRO^SERVICES is responsible for administrative services and financial administration, as well as some functional services such as transformation and training, information, communication and social programmes.

HORTGRO^SERVICES is the mouthpiece of a new and transformed Industry, communicating with government authorities and other interest groups on behalf of several groupings in protecting producers’ interests.

With offices in the picturesque Boland town, Paarl, HORTGRO^services co-ordinates many activities for the common good of the Industry.
A Board, representing the producer associations and other stakeholders, guides and oversees the activities of HORTGRO^SERVICES to ensure maximum stakeholder input, co-operation and cost effective industry services and functions. The key factor in the industry is the grower, and HORTGRO^SERVICES and its substructures, together with other role players, execute the Industry Plan that will manage and influence the decisions and directives as identified by the respective producer associations.

The industry operates in a free market environment with no government subsidization. The industry is currently involved in transformation programmes to include previously disadvantaged communities in all spheres of the industry.