Welcome to the new beginning
In the deciduous fruit industry (DFI), economic development is not an event but a process that requires agility to adapt to its rapidly changing environment. The capital-intensive nature of the DFI coupled with industry challenges in a VUCA (Volatility,Uncertainty, Complexity, Ambiguity) environment, ranging from geopolitics, climate change, local political instability and a complex marketing environment, impedes the progress of economically vulnerable emerging/first generation/BBBEE producers. These producers already have little to no margin for error. Hence the need to reposition and review developmental plans that facilitate and enable stability for our emerging/first-generation/BBBEE producers through targeted, needs-driven and innovative interventions. Industry efforts and interventions prioritise the safeguarding of investments and building on progress.
To be able to meaningfully and sustainably transform our industry, we are creating and facilitating a conducive environment for all. This cannot be achieved in isolation and relies on partnerships from both the public and private sectors. From the industry’s side, we are excited about the future.
Some of the industry challenges that first-generation, emerging, and BBBEE producers encounter, in both domestic and international markets, are:
Economic development works to create an enabling environment for integrating emerging/first generation/BBBEE producers in the whole dfi value chain through:
Read more about Hortgro Economic Development initiatives and success stories in New Roots
Latest publication: New Roots.