It was a windy Tuesday morning when the white HORTGRO bakkie pulled up in Primrose Drive, Khayelitsha, with 1200 apples to be donated to the school children from Encotsheni Primary.
With great excitement the school children rallied in the school yard and started singing songs as the principal explained what was happening.
HORTGRO’s Communications Manager, Elise-Marie Steenkamp, asked the children whether they knew where apples came from, and then explained the importance of eating fruit as part of a healthy diet.
“HORTGRO believes in ‘Growing Fruit IQ’ and sometimes we follow our hearts when applying our tagline in our corporate endeavours,” Steenkamp said. “It’s not only about growing industry knowledge and helping our growers’ profit, but we also believe in growing people and communities. South Africans need to know that fruit is good for South Africa.”
HORTGRO was approached earlier this year by FruitSA to help with an apple donation for a fundraising event. The fundraiser was organised by the Business Women’s Association of South Africa who held a high tea at the Kelvin Grove Club in Cape Town. The money raised by the event went to the Sani Sisters project aimed at helping girls in townships with their personal hygiene. The apples were used to decorate the tables and instead of letting the apples go to waste after the event, it was handed out at the Encotsheni Primary School in Khayelitsha to the delight of many children.