With approximately half of all apples marketed by Tru-Cape sold in Africa, the fruit exporter continues to stay ahead of shifting consumer preferences and developments in the continent’s fresh fruit industry. “Twenty years ago, Granny Smith, Top Red, and…
South Africa is rapidly establishing itself as the leading and preferred source of Pink Lady apples from the Southern Hemisphere. According to Kantar data, Pink Lady sales in the United Kingdom (UK) have risen by 13% over the past year,…
In die vrugtebedryf, soos in alle ander bedrywe, kan jy soos ‘n bedryfskenner klink deur net ‘n paar van die regte terme te ken. Tru-Cape se bemarkingsdirekteur, Conrad Fick, beskryf ‘n paar van die mees algemene terme. Eerstens verwys ons na appels…