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Simply the Best – Meet Vivian Jakobs

By Gerrit Rautenbach After obtaining his matric in 1994, Vivian Jakobs’s journey through the world of deciduous fruit began with him checking out the playing field. In 2000 he joined Swaarmoed Boerdery in the Warm Bokkeveld. That’s where he crossed…

Larry Whitfield, Liza Ambraal, Kobus Koegelenberg

Transformation is not for “sissies”

“When we started, we had nothing. But we did have a good attitude and a willingness to work!” Liza Ambraal, representing Dwarsberg Farming, spoke about their transformation journey during the Fruit SA Transformation Showcase recently held in the Western Cape.…

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Hortgro refocusing economic development

As communicated late last year, Hortgro and the DFDC’s paths have separated given differences specifically relating to the positioning of the DFDC as a parallel operating structure to Hortgro, operational duplication of functions, and increased confusion about identity amongst interest…

Ceres, South Africa September 09: Christynn And Nigel Jacobs, Of Jacobs In Ceres, South Africa. (photo By Mark Ward/nevada Media

Jamming like a Jacobs

By Kara van der Berg Christynn and Nigel Jacobs bring a literal meaning to the saying “money for jam” with their jam business that started in their kitchen four years ago. The company has since grown out of its home…

Willem Booise With Seasonal Worker

Bergendal shows there is power in transformation

By Kara van der Berg Walk onto Bergendal farm and transformation efforts are immediately visible everywhere. This farm on the Paleisheuwel road near Citrusdal cultivates deciduous fruit, citrus, rooibos, wine grapes and livestock. They boast a packhouse, as well as…

2110 Hortgro Gbvworkshop 036 Colleen Willemse Web


Transformation within the fruit industry is of paramount importance to ensure growth. Hortgro supports the transformation of the industry and endeavours to enable inclusive growth for all. Find the FruitSA Transformation Summary here: 2020 Transformation Summary

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Meet the man kind to mankind

It is said that the fruit of the spirit is kindness.  Klaus Booysen is a man that reflects nothing but kindness. That’s why, no matter what life dished out to him, he has always been able to walk the walk.…

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How to go from AGT to matric

For most of her life, Jenny Maarman wanted to sing. But she always believed her voice was too dark (thick, she calls it). But then Agri’s Got Talent (AGT) came her way. And opened many doors…By Gerrit Rautenbach. Jenny was…

Hortgro Nico Du Preez

Ownership is the ultimate in transformation

The success story of the Haarlem Community by Gerrit Rautenbach It all started many years ago because of water. In 1963 the then Coloured Affairs Department of the governing National Party of South Africa bought the farm Anhalt because the…

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Measuring and Managing Transformation

Deciduous Fruit Industry signs pledge to lead the way At the end of October, representatives from Hortgro Pome, Stone and the DFDC came together with the aim to align the industry strategy and to develop “an implementable, measurable, and future-focused…

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To transform is to renew

There is more than one type of transformation in this world. The most important one for the father and two daughters team of Protea farm was to farm for themselves. But then getting new life into old orchards was the…

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